Three Decades of Transforming Beverly Hills Smiles
BY LEAH COHEN
For over three decades, Rifkin Raanan has been a cornerstone of dental excellence in the Beverly Hills community, staying true to its founding vision: helping patients own their smiles. At Rifkin Raanan, the journey to a perfect smile starts with a personalized consultation.
RIFKIN, RAANAN, WATERMAN TEAM
Here, treatment is a collaborative effort between the doctor and the patient. Each patient’s unique goals are understood, and a customized treatment plan is developed. This approach ensures that patients are well-educated and comfortable with their dental journey.
Education and innovation are the pillars of the Rifkin Raanan practice. Before becoming partners, Dr. Rodney Raanan apprenticed under Dr. Robert G. Rifkin, a legend in cosmetic dentistry. Bringing fresh perspectives and cutting-edge technology, Dr. Raanan introduced innovations like NuVeneers and established one of the first in-practice dental labs with skilled ceramists for precise restorations.
Dr. Robert Rifkin’s work is world-renowned. Celebrities like Frank Sinatra, Megan Fox, and Reese Witherspoon have trusted him with their smiles. Beyond the clinic, Dr. Rifkin shares his expertise globally through lectures and publications, contributing to the advancement of dental practices worldwide.
The Rifkin Raanan practice is a family affair, with Dr. Rifkin’s son, Dr. Steven Rifkin, bringing a dual focus on aesthetics and oral health. With both a DDS and a bachelor's in dental hygiene, Dr. Steven Rifkin emphasizes comprehensive care. Joining them is Dr. Justin Raanan, a periodontist dedicated to preventing gum disease and promoting overall health, reflecting the holistic approach of the practice.
Beyond their practice, the Rifkin Raanan team extends their care through the Giving A Smile Foundation. Established by the Raanan brothers, this foundation offers free dental services and education to underprivileged youth in Los Angeles, empowering them with the knowledge to maintain good oral hygiene.
Whether through innovative treatments or community service, the Rifkin Raanan practice remains dedicated to empowering the people of Beverly Hills to achieve their best smiles. Through their unwavering commitment to excellence and holistic care, they continue to make a lasting impact on