Forty Under 40: Ashley Streff
WHY SHE’S A TOP 40
Ashley's using her innovative approach to blending digital and physical retail spaces, reshapes traditional business paradigms.
Photograph by Liana Grigoryan
Ashley Streff, 36
Founder of Social Well Creative
"It’s been a journey of creating my own opportunities," declares Ashley Streff, the dynamic force behind Social Well Creative. In 2012, Ashley made the brave leap to Beverly Hills with a passion to make a difference and a desire to break into the industry. Her tenacity paid off, with an artist’s representation by Vogue and a blooming photography portfolio.
"Bridging the gap between online shopping and in-person retail changes communities."
Ashley’s career trajectory reflects her unyielding drive to innovate. She deftly merged fashion with a healthy lifestyle, helping build lululemon’s Instagram and its inaugural influencer campaigns in LA. Her boundless creativity and sharp business acumen led her to establish Social Well Creative in 2020, amid a global pandemic and a sweeping human rights movement.
"We influence & educate the masses on better products for their lives," she asserts. Under her stewardship, Social Well Creative focuses on impacting the economy positively while dedicating to values like integrity, morality, health consciousness and social responsibility.
With campaigns for significant companies and a commitment to giving back, Ashley is reinventing the paradigm of our environment through visual brand marketing, one campaign at a time. "Living and working out of Beverly Hills over the last decade gave me an inner confidence to last a lifetime... I owe a lot to Beverly Hills," she reflects, her gratitude shaping her efforts to impact her community and beyond."