Forty Under 40: Aubrie Wienholt
Photograph by Michael Allen
Aubrie Wienholt, 38
Aubrie Wienholt founded the creative agency and art house PR For Artists in 2015. With an extensive background in public relations, Wienholt decided to launch her own agency and build a team from various creative fields to support individual artists with tailored campaign strategies that enable them to take their careers into their own hands. Her work is inspired by her father's struggles to gain recognition for his artwork, driving her dedication to empowering artists. Wienholt hails from her own creative background as a classically trained pianist, musician, and songwriter.
PR for Artists specializes in media relations, branding, industry networking, gallery relations, social media strategy, exhibition planning and coverage, as well as inventory management. Utilizing traditional PR techniques in the context of artist career management, the agency develops multi-tiered campaigns for various independent artists, galleries, museums and organizations. In October of 2023, Aubrie founded Wienholt Projects, a gallery project producing nontraditional art exhibitions grounded in a unique understanding of artists' holistic roles in society.
Over the years, the agency has spearheaded successful campaigns working with a multitude of artists and institutions, notably: Tucson Museum of Art promoting artists like Olivier Mosset and Patrick Martinez, Sotheby’s, The L.A. Project, Gretchen Andrew, Julio Larraz, John Simmons, Hunt Slonem, Russell Young, Yuge Zhou, and many others. The agency has placed a variety of media, including Artnet, The Art Gorgeous, The Art Newspaper, CBS Sunday Morning, Colossal, CNN, Dazed, Designboom, ELLE, The Eye of Photography, FAD Magazine, Fast Company, Flaunt, Forbes, Hi-Fructose, The Huffington Post, Hypebeast, Hyperallergic, KTLA, Kunstforum, LA Weekly, Los Angeles Times, My Modern Met, Newsweek, NPR, Rolling Stone, TIME, Whitehot Magazine, and many others.
Founder & CEO of PR for Artists