Forty Under 40: Celine Nehoray & Joline Nehoray Nazarian
WHY THEY ARE TOP 40’s
They are empowering women to confidently express their femininity.
Photograph by Philip Macias
Celine Nehoray & Joline Nehoray Nazarian, 29 & 25
Co-Founders of Beverly Hills Lingerie
"Sisters Celine & Joline Nehoray, co-founders of Beverly Hills Lingerie, continue to innovate the world of fashion through their groundbreaking approach to lingerie. 'Lingerie as streetwear is a fun & flirty way to toe the risqué & dance around the delicate line of controversial & elegant,' they say.
Pioneering the fusion of sexy bedroom lingerie and lingerie as outerwear/streetwear, these talented sisters have revitalized a trend inspired by style icons like Cher and Madonna. Since their brand’s inception in fall 2018, they've been making waves in the industry, consistently earning features in renowned publications such as Vogue, Forbes, GQ, and WWD.
"Lingerie as streetwear is a fun & flirty way to toe the risqué & dance around the delicate line of controversial & elegant."
Their unique designs bridge the gap between intimate wear and everyday style, encouraging women to confidently embrace their femininity. Leveraging their keen understanding of eCommerce, digital advertising, and social media, the sisters have managed to position Beverly Hills Lingerie at the forefront of a swiftly evolving industry.
They're also deeply involved in their community, hosting numerous pop-ups across the city, attracting locals and tourists to renowned destinations like Rodeo Drive and Spring Place Beverly Hills. Their brand extends beyond mere clothing; it's an expression of empowerment, elegance, and bold femininity that is redefining the streetwear industry."