Forty Under 40: Joann Zehenni
WHY SHE’S A TOP 40
Joann Zehenni is revolutionizing the beauty industry through innovation and philanthropy at just 19.
Photograph by Liana Grigoryan
Joann Zehenni, 19
Founder & CEO of Gemini Beauty
Imagine being 15, juggling high school studies and outlining a vision for a burgeoning beauty brand. This has been the life of the Founder & CEO of Gemini Beauty, a 19-year-old entrepreneur who is redefining what it means to be young and ambitious.
Raised in Beverly Hills, she's taken the values of her opulent surroundings and infused them into her business. In the cut-throat world of beauty, her creation, Gemini Beauty, has carved out a respected niche. It's not just another brand on the shelf; it's a testament to hard work and tenacity, now gracing over 600 JCP stores via a strategic partnership with Thirteenlune. Their journey has been one of steady growth, punctuated by features in renowned publications like Vogue and Vanity Fair.
"I was always passionate about skincare," she shares earnestly. "Our goal is to provide skincare with unique ingredients that cater to all skin types, and inspire comfort and confidence."
But Gemini Beauty is more than skin-deep. Embodying the spirit of 'Beauty for a Cause', the brand is committed to supporting Lupus LA. "In 2022, we were able to provide $30,000 worth of donations and products," she says, radiating pride in being able to give back.
"My goal is to inspire comfort and confidence in one's own skin."
A crucial part of Gemini Beauty's narrative is its deep-rooted family connection. Each product echoes the love and support of her family members, especially her mom and late dad. "Gemini Beauty is dedicated to them," she confides, the depth of her commitment evident.
With a slew of new products in the pipeline, the future of Gemini Beauty is as promising as ever. As she often says, echoing her twin sister's words, "You're a Gem." And indeed, she is a gem, gracefully navigating and making her mark in the beauty industry."