Forty Under 40: Jordan and Steven Neman
WHY THEY ARE TOP 40’s
Jordan and Steven are reshaping the affordable home decor/design landscape.
Photograph by Michael Clifford
Jordan and Steven Neman, 29
Co-Founders of House of Léon
"There's so much out there to admire," Jordan Neman muses, co-founder of the Los Angeles-based furniture and home decor brand, House of Léon. Together with his twin brother, Steven, they've founded a brand that brings innovative design to consumers at an affordable price point, reviving the quality of the old world in a reimagined way.
From sketches to drawings and then onto production, every piece is thoughtfully crafted, embodying a global influence and a penchant for creative functionality. "Our focus is on self-expression since it plays such an important role in our own lives," says Jordan. Born and raised in Beverly Hills, the twins have always had a keen eye for aesthetics, which they brilliantly bring to life in their collections.
Not only have they crafted a brand with a remarkable design ethos, but their business acumen is just as impressive. Within a year of inception, they launched House of Léon and even achieved $1M in sales in their first year in business. Their remarkable success isn't just confined to their financial milestones; the brand has also garnered critical acclaim, winning Domino Magazine's Best Table of 2022.
Their impact isn't limited to their collections either; they've breathed new life into the intersection of Melrose and La Jolla, transforming an abandoned building, once occupied by the homeless, into a beautiful representation of their brand ethos. It's a physical testament to their vision – to bring beauty and quality to every aspect of life.
"Take it one day at a time."
As they continue to grow House of Léon, the brothers hold one mantra close: "One day at a time," Steven reassures. It's a daily reminder of their journey, filled with excitement and learning, as they craft functional art for homes all over the US.