Forty Under 40: Piran Zarifian
WHY HE’S A TOP 40
Piran is converting conventional service into a luxury wellness experience.
Photograph by Michael Allen
Piran Zarifian, 39
Founder and Manager of BAO Foot Spa
"Transforming a routine into luxury," reflects Piran Zarifian, founder and manager of BAO Foot Spa, "has always been the philosophy behind my work." With his pioneering vision, Zarifian has turned what was once considered a conventional massage service into an extraordinary wellness experience, even by the standards of Beverly Hills.
Over the past decade, BAO Foot Spa has established itself as a cornerstone in the Beverly Hills community. Recognized by the Mayor for its exceptional contribution to the city, the spa's unique blend of luxury and comfort attracts a high-profile clientele, including celebrities such as Tyra Banks, Tyler Perry, and Jim Carrey.
"We don't simply provide a service, we offer an experience."
This philosophy has allowed BAO Foot Spa to expand from a local family-run business to a thriving enterprise employing over 20 dedicated staff members.
Zarifian's journey was not just about creating a thriving business but also providing stability for his family. As the primary provider, Zarifian sought a more stable career path, which led to the founding of BAO.
Alongside his business, Zarifian has committed himself to philanthropy, serving on the Gala committee of the Keep Children in School Foundation for a decade. Under his creative direction, the yearly Gala has raised millions of dollars, helping underprivileged children to continue their education.
"It's been a privilege to watch BAO grow and to see our impact," Zarifian says humbly. "We're proud to be a part of Beverly Hills, and we're just getting started."