Conversations with Luxury Realtor Johnathan Pach
Written by Jessica Varone
Johny, you’ve teamed up with Douglas Elliman, what is it about them that sets them apart from other real estate brands? Douglas Elliman stands out from other real estate brands with its commitment to providing exceptional service and expertise to clients. With a global network of highly trained agents, a strong presence in top markets, and a cutting-edge technology platform, Douglas Elliman offers a comprehensive and personalized approach to buying, selling, and renting properties. The company also boasts a long history of excellence and a reputation for innovation, making it a leader in the industry.
Let’s talk luxury home trends, what features are popular right now in the market? The luxury real estate market is currently experiencing a shift towards sustainable, technology-focused, and wellness-oriented properties. Buyers are seeking smart homes with eco-friendly features, outdoor spaces, and amenities promoting physical and mental health. Minimalist design and a focus on convenience are also popular. The market is adapting to provide a more comfortable and sustainable living experience for high-end buyers.
What is your take on the current market? Predicting real estate market trends in Los Angeles is challenging, as the market constantly changes. In 2023, the Los Angeles real estate market is experiencing a slowdown after a two-year housing boom that was fueled by low borrowing costs. There has been a decrease in home purchases and an increase in the number of homes for sale, causing bidding wars to become less common. With fewer buyers and more inventory, it may be easier for buyers to bid closer to the asking price.
The number of new listings has decreased faster than the number of newly signed contracts, as would-be sellers hold on to their low rates. In fact, the rate of new listings entering the market is less than half the pre-pandemic rate for the fourth consecutive month.
What advice do you have for buyers and sellers in this market? For buyers, research the property and neighborhood, work with an agent, and have a clear understanding of finances. For sellers, price the property competitively, make necessary repairs, stage it well, and market it effectively. Good communication and transparency can help ensure a smooth transaction for both parties. The cost of selling a high-end investment will get a lot more expensive in Los Angeles due to measure ULA, a newly passed law referred to as “mansion tax,” which will tax sellers an additional 4% on properties sold over $5 million. The funds will generate a pool of money to help combat LA’s homelessness, provide legal aid to renters, and the construction of affordable housing.
Finally, there's a lot of top realtors in LA, what sets you apart from them? As a real estate agent with over 15 years of experience in sales and marketing, I bring a unique set of skills to the table. My British charm, sales experience, and marketing expertise make me stand out from other real estate agents in the market. I have a top-level marketing approach that includes high-quality video production, virtual tours, and social media optimization, which I implement with the help of my marketing team. Additionally, my experience as a TV host in Hollywood and London gives me access to a network of celebrities who may be interested in buying or selling property in LA. Overall, my background, energy, and network give me an edge in the competitive world of real estate.
Jonathan would love to connect, you may reach him at:
Johnathan.pach@elliman.com
CA DRE # 02196497
M: 310.925.7036
@johnathanpach_luxuryrealestate